So why choose a former news journalist with a shedload of experience writing for nationals when it comes to PR?

Well, you can train in PR and become a PR exec at one of zillions of agencies around the country. Be someone who has never worked in the press.

Or you can train at newspapers for many years and work your way up and deal with PR agencies with their miniscule actual practical knowlegde of the press from the other side.

OR you can do both.

I know what the press wants, I know how to write it, I don't have to keep phoning up journalists to see if they like my press releases or keep asking them if they are going to use them.

My work for clients gets picked up by the press straight away, so much so, I have to check, check and check the internet because lazy journos who get handed great stories on a plate don't call back. Why should they? I wouldn't.

Oh PR agencies, their treadmill of sales and promotions, their placing of clients on obscure websites and in geek specialist publications which never reach the wider marketplace.

Please don't do journalism.