How I wish, once upon a time, that I had gone to a second-rate university and taken a degree in 'media studies' with a follow-up, superficial course in 'PR'.
Not so.
But when I graduated from Loughborough University with a degree in Politics, French & Economics, and then did the ground-work of getting on-board with a local paper, working my way up - with the very best training btw - was I so glad to have this under my belt, without the very unnecessary need for the paragraph above.
Because, simply, I am a journalist. I have trained, worked for many publications, gone on to the nationals, worked for national magazines and, as a result, I know how to get a story into the press - as well as how not to.
I am not a PR who will charge the earth to put out a boring press release in the hope that some random unknown publication might take notice.
I can write, and I write how the press writes. I know what a story is, and just how to angle one.
Why waste an inordinate amount of money on PR agencies who cannot, for all their over-inflated costs, do what I do?
As a journalist, I cannot even begin to tell you the amount of times I have put PR agencies' press releases IN THE BIN.
My stories will get your business in the press.
An ad is just a paid-for, over-inflationary bland piece of information without any kudos. A story gives you credibility, because a journalist has decided to mention you.
An ad would cost you ten times as much with ten times less effect.
Think of my PR and what I can do for your business.
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